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What is Designovation?

My fascination for understanding entrepreneurs began forty years ago in my early teens observing and listening to my father and the many business owners I met through the family business in manufacturing and engineering. My life long interest in entrepreneurs brought me to one conclusion- there is an essential ingredient shared by great achievers in life and individuals who fulfil their potential. The same ingredient is responsible for the execution of solutions, progress, innovation & economic growth.

I believe that our current challenges in our economy hinge on the absence of a word that describes this ingredient. I call it Designovation.

Designovation? I hear you say.

As children we were brought up to know the words dream, creation, innovation but never a word called designovation. Yet this is the word that truly describes the essential ingredient that differentiates the following individuals from everyone else on the planet from; Carnegie, Walton, Roddick, Dyson, Jobs, Disney, Kroc, Musk to Branson.

They each understood and practiced the following;

Dreaming;the formulation of an unpractical & unrealistic idea.

Imagination; forming ideas not present to the senses.

But more importantly even although the word did not exist they each practiced and embodied this word;

Designovation; the process for bringing plans into reality.

If you would like to Discover the Designovation Philosophy! Our publicly shared formula for designing and inventing a great business is detailed in our Designovation Book series. PLUS our own private in-house fast-track Designovation formula for designing and inventing new Textile product innovations is demonstrated in the creation of our products including the Toty Travel system, the Shoogle plus many more Designovator brand products.