Designovation
Designovation Philosophy?
What is the Designovation Philosophy? ‘Designovation; the process for bringing plans into reality.’
I am 55 years of age and live happily in my home town in Scotland. My family and friends would best describe me as a creative introvert and passionate optimist with an unconventional career in the creative fields and business. My passions in life are studying business, personal development & creative entrepreneurs. My life long fascination of business and creative individuals began on my first vacation to Florida aged 15, when my father gave me my first personal development book ‘Think and Grow Rich’ by Napoleon Hill when visiting the home of one of the worlds most creative Entrepreneurs Walt Disney.
Life came full circle and at 40 years old on returning from a vacation with my young family in Disney World Florida I found myself compelled to write my first business book. Even though I consider myself a poor communicator and English student I found it necessary to try this medium to share my ideas and thoughts with others. This book was my ‘paying it forward’ to my children and a new generation of dreamers and entrepreneurs. Like Napoleon Hill 40 years ago, I hoped my thoughts and stories would offer others the inspiration to believe in their dreams.

This is Part One of two unique and innovative books of both non-fiction and fiction designed to fully engage the reader during two different periods in history with two separate but interlinked philosophies ‘Black Box’ and ‘White Ball’ thinking known as the ‘Designovation ®’ philosophy. Over the years I realised that in both conventional business books and personal development books one of the most essential ingredients of any great individual, entrepreneur or enterprise is either neglected or rarely discussed. The same essential ingredient is responsible for creating solutions, progress, innovation & economic growth.
This ingredient is present at the inception of any career or business but eventually vanishes as the person or business matures resulting often in stagnation. Occasionally it survives beyond inception to become an integral ingredient to the life of an individual, entrepreneur or enterprise namely ‘Creativity’. Through my contradicting life experiences in both the creative and business worlds I believe you can harness and teach the skill of creativity through the Designovation ® principles. Creativity has 6 key characteristics which I define as White ball thinking. I believe these same 6 shared characteristics are reflective in the lives or enterprises of some of the world’s greats i.e. Walt Disney, James Dyson, Andrew Carnegie, Dame Anita Roddick, and Sir Richard Branson.
This book is the first in a series of books introducing the various elements of the Designovation ® principles and demonstrates how with creativity everyone has the potential to achieve sustained growth, innovation and a new ethical approach to business.
“The passionate are the only advocates who always persuade. The simplest man (or woman) with passion will be more persuasive than the most eloquent without.” Rene Descartes
