What does the word Designovation mean?
My fascination for understanding entrepreneurs began forty years ago in my early teens observing and listening to my father and the many business owners I met through the family business in manufacturing and engineering. My life long interest in entrepreneurs brought me to one conclusion- there is an essential ingredient shared by great achievers in life and individuals who fulfil their potential. The same ingredient is responsible for the execution of solutions, progress, innovation & economic growth.
I believe that our current challenges in our economy hinge on the absence of a word that describes this ingredient. I call it Designovation.
We all know the words dream, creation, innovation but never a word called designovation. Yet this is the word that truly describes the essential ingredient that differentiates the following individuals from everyone else in history from; Carnegie, Walton, Roddick, Dyson, Jobs, Disney, Kroc, Musk to Branson.
They each have understood and practiced the following;