My Blog

Scottish Childrens Author Illustrator Denise McKeever 2020

WHO ARE MY POSITIVE FRIENDS?

The great entrepreneur and philanthropist Andrew Carnegie shared with Napoleon Hill what he called the Power of the Mastermind Alliance or in its simplest form the power of Positive Friends. The lessons of ‘Think and Grow Rich’  are as relevant today as they were when published back in 1937 yet we still don’t teach it’s

Designovation Philosophy Products!

Above are just a few of the textile products sampled & produced ny Designovation. ‘We first tested our Designovation®formula & philosophy with the development of our product the ‘Totykids’ travel system and my husbands innovation the ‘Shoogle’ children’s exer-gaming & fitness Product.’ Denise Within a 3 month period​ we completed the Shoogle’s research, proof of

What is Branding & why is it important?

anding or corporate identity is a key element to successful product design (in addition to its role in marketing for your business no matter how large or small). This will be the look or identity of your product or in the case of a business the image of your organisation from day one. It is your visual communication with your customers & the first thing your customer see ‘their first impression of you’.

How Important are Creative Thinkers to our Economy?

Over the years I have avidly studied & researched entrepreneurs from attending their seminars, reading their books to talking to them face to face. Through my contradicting career in both business and design my research has concluded that the disappointing mortality rate for business start-ups in the UK beyond year one is based on the absence of one essential SECRET ingredient PLUS; Understanding of how to Design & Engineer a sustainable business

To Patent or Not to Patent?

Here we have our suggestions and turn on Intellectual property through our personal experience of I.P.Lawyers, Patents, Trademarks, Design Right and Copyright. We have a few unique suggestions as a small business that has had a crash course in I.P. and the various pitfalls of I.P. from; facing a lengthy & costly patenting process to obtain a patent and dealing with a trademark infringement challenge with one of the worlds biggest internet brands & succeeding.

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