- Who replaced the word Hoover with a Dyson?
- Where would Apple be without Steve Jobs or Steve Wozniak? Where would we be without our I-pads, I-phones etc.?
- Where would Disney be without Walt Disney and his brother Roy and their team of Imagineers? What would our childhood memories be without Disney?
- What will our children’s future and our environment look like without more people like Elon Musk? Without SpaceX, TESLA, Solar City?
Where does enterprise, economic wealth & prosperity start i.e. The Industrial Revolution in Scotland in the mid-eighteenth century and the late nineteenth century, the IT explosion in California’s Silicon Valley in the 1970’s etc. Each of the above explosions began in cities filled with great Designers, Innovators & Creative thinkers that possessed something different from everyone else. Some say they had a dream, an innovation, inspiration- I call it something else!
My fascination for understanding entrepreneurs began over thirty years ago in my early teens observing and listening to my father and the many business owners I met through the family business in manufacturing and engineering. From my life long interest in entrepreneurs it brought me to one conclusion- there is an essential ingredient shared by great achievers in life and individuals who fulfil their potential. The same ingredient is responsible for the execution of solutions, progress, innovation & economic growth.
I believe that our current challenges in our economy hinge on the absence of a word that describes this ingredient. I call it Designovation.
What is Designovation? I hear you say.
As children we were brought up to know the words dream, creation, innovation but never a word called designovation. Yet this is the word that truly describes the essential ingredient that differentiates the following individuals from everyone else on the planet from; Carnegie, Walton, Roddick, Dyson, Jobs, Gates, Disney, Kroc, Musk to Branson.
They each understood and practiced the following;
Dreaming; the formulation of an unpractical & unrealistic idea.
Imagination; forming ideas not present to the senses.
But more importantly even although the word did not exist they each practiced and embodied this word;
Designovation; the process for bringing plans into reality,
Are we encouraged to have both a Dream, an Imagination & a Designovation?
Would you like to learn more?
How would you like to create your Designovation?