To Patent or Not to Patent?

INTELLECTUAL PROPERTY

Here we have our suggestions and turn on Intellectual property through our personal experience of I.P.Lawyers, Patents, Trademarks, Design Right and Copyright. We have a few unique suggestions as a small business that has had a crash course in I.P. and the various pitfalls of I.P. from; facing a lengthy & costly patenting process to obtain a patent and dealing with a trademark infringement challenge with one of the worlds biggest internet brands & succeeding.

Please consider the following question and statements:

Do you need your idea protected or not, and what are you prepared to gamble? Finances & Time?

No.1 Are you prepared to invest the time and resources to obtain a patent for your idea or product? If so you need a realistic financial plan and funds for a lengthy & costly legal process that realistically may take 4 to 5 years before you see a return on your investment. This does not guarantee a water tight patent that hasn't already been super ceded or become out of date before you get it to market. But with a good idea and patent you could potentially have a very lucrative & legally protected product long term.

Or

No.2 Alternatively with the same resources, finance, time and energy forget a patent & take the risk of being the first product & brand to market. Could you prototype, tool and manufacture the product and saturate the market before the competition catch on. And invest in building a brand synonymous to the product and identifiable to the consumer, start turning a profit and create something more powerful than a patent.

Before even looking at developing a product and considering a patent ask yourself?

What is your Long term goal?
To establish a business around a product? Manufacture?
Or License the product? Sell product/ concept? Build a range of products?


Do you have a Budget for the following?
Prototyping
IP; Intellectual property i.e. patents & protection of idea.
Business Plan, Manufacturing, Marketing
Total Budget?


Do you have a time scale?
Sampling
Final prototyping
Branding
IP: Trademark & Patent
Completion Date/ Co. Sale

Do you have experience in this market or business?
Do you have routes to market?
Contacts in manufacturing/retail?
Existing company/customer base?

How are you protecting your idea? 
Have you disclosed details of your product to any 3rd parties? 
Do you have a confidentiality agreement? 
Do you have an IP Lawyer?
Have you filed Design rights?
Have you filed for a Trademark?
Have you filed a Patent?

If you are looking at developing a textile product please feel free to contact us for details on our business consultancy rates and services. Why not see if we are the right match for your project?

www.designovation.co.uk

info@designovation.co.uk

branding-business-startup-design-dfmckeever

Why is your Brand & Trademark so important?

One of the biggest mistakes in business or in my industry product design is branding. No matter how wonderful a product idea or innovation you have your brand name & identity is crucial. This is one area where cash is often wasted and crucial mistakes made. It is essential that you obtain the correct expertise and advice. Especially when making what may seem like a simple decision like the choice of company name or logo design or even more importantly securing your URL's.

As a designer I have had years of experience in developing brands, logo's and filing trademarks. I've even had the pleasure of a trademark challenge from one of the worlds biggest brands over a brand my husband & I own which ends in the letters 'oogle'.

Here are just a few suggestions for the business start-up, new inventors or if you are looking to rebrand your existing business.

The ultimate word in in branding is being "congruent" from your company name, your logo, web design, to vehicle or uniform design. Everything must synchronize to tell the same story, one that appeals to your customer needs and wants.

COMPANY NAME

Make your name short, memorable and unique. Ensure it is available; does someone already have the trademark, registered company or URL's. Do you have your domains.com or.co.uk ?Avoid misspellings, negative connotations or conflicts with your major competitors. (see www.companieshouse.org.uk & www.ipo.gov.uk)

URL'S

Securing ownership of your domains is now as equally important as obtaining an available company name or title. We live in the technology age where your website is as important as your social media network profile.(see www.uk2.net)

 REGISTERED COMPANY NAME

If you plan to be a sole trader or partnership, still think ahead if you decide to become a limited company. Is the company name or brand owned by someone else? What will be the cost and loss to you and your customers down the line of lost brand continuity. And at worse re-branding; vehicles, signage, stationary, paper work, website etc.

TRADEMARKS/ LOGO MARK

Like your registered company name it is essential that you check for any conflicts with other companies, brands, competitors in relation to your logo mark, symbol to your choice of colour pantone & font.

MARKETING MEDIUMS

Your marketing mediums start and end with everything from; stationary, brochures, website, social networking pages to premises signage, interior design, staff uniforms, vehicle design to dress code. Your marketing mediums represent your visual company C.V, they are the visual communication of your company to your customer, supplier and competitors.    

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