Kids-Children's-Product-Design

Designovation Philosophy Products!

https://youtu.be/7r9jVViJEXM

Above are just a few of the textile products sampled & produced ny Designovation.

'We first tested our Designovation®formula & philosophy with the development of our product the 'Totykids' travel system and my husbands innovation the 'Shoogle' children’s exer-gaming & fitness Product.' Denise

Within a 3 month period​ we completed the Shoogle's research, proof of principle, prototyping and I.P filing (trademark, design & patent rights). As our first product developed using our Designovation Philosophy it was nominated & exhibited for 4 months in the prestigious Glasgow Science Center, it has a granted patent, academic testing from the University of West of Scotland PLUS trademark (winning a trademark infringement challenge from one of the world’s biggest brands.)

https://youtu.be/yWYY4F3-a7w
why is branding important

What is Branding & why is it important?

Branding or corporate identity is a key element to successful product design (in addition to its role in marketing for your business no matter how large or small). This will be the look or identity of your product or in the case of a business the image of your organisation from day one. It is your visual communication with your customers & the first thing your customer see ‘their first impression of you’.  

The combination of a well designed logo, brand or corporate identity is especially important for the small business owner as it can portray trust, credibility and reinforce the quality of your products or services and influence how you command premium pricing. 

A poor logo design or brand can lower customer confidence in their buying decisions and even instil an air of unreliability, if the company brand isn’t right.  

The development of a successful brand requires expertise and understanding of design using the subtleties of: Colour, symbols & fonts. With the correct professional expertise the execution of a well designed brand will pay dividends in attracting the correct clients and developing a strong marketing message identifiable with your brand & company.

Today you may be selling a small quantity of products or you may be a micro business. But to build a long term strategy for your business you need to start with the correct brand from day one. A well designed brand, logo or corporate identity will distinguish & set you apart from the competition.

With the proper professional advice your brand & corporate identity can help promote your company values & message and allow you to be seen with the potential of a much larger enterprise building your momentum for growth.  

What is Brand Guidelines & why is it important to YOU?

Any Graphic or Brand designer worth their salt with a simple understanding of the frustrations of launching a product or new business will recommend that in the process of developing your ‘Logo Design’ you have your ‘Brand guidelines’ document created.

The No.1 failure in branding by most new products & small business’s to large multinationals is their failure to fully execute their branding. In my years as a designer advising on branding & corporate identity many companies succeed in creating a great name, logo & brand identity but fail to maximise their investment partly by not having, creating or using their existing ‘Brand guidelines’document.

Your Brand guidelines detail the essential ingredients that make up your brand from your choice of pantone colours, family font etc. And unfortunately for many after they spend all that valuable money on getting their brand design right fail at the last hurdle by failing to implement & execute it across their business.

The Top tips in Brand guidelines:

No.1 Ask your designer to produce your Brand guidelines while designing your Brand or Logo.

No.2 When you receive it use it, apply it, implement and ultimately be “Congruent” stick firmly to your brand guidelines- don’t water it down or mess about with your brand- colour, styling, fonts & detail.

No.3 Repeat & execute your brand through every visual interface with your new product- labelling, packaging, brochures, promo videos. For a business ensure you apply it across your stationary, website, interior, signage, vehicles to uniforms ( refer to your Brand guidelines).

No.4 Be consistent, don’t get lazy and fail to display your brand repeatedly.

Contact us for further details on Branding.

www.designovation.co.uk

info@designovation.co.uk

How Important are Creative Thinkers to our Economy?

How Important are Creative Thinkers to our Economy?

Over the years I have avidly studied & researched entrepreneurs from attending their seminars, reading their books to talking to them face to face. Through my contradicting career in both business and design my research has concluded that the disappointing mortality rate for business start-ups in the UK beyond year one is based on the absence of one essential SECRET ingredient PLUS;

  • Understanding of how to Design & Engineer a sustainable business fit for the 21st Century. 
  • Knowledge of whether you have the characteristics of the Entrepreneur.

The ONE essential ingredient rarely discussed in business is the same essential ingredient which is responsible for creating solutions, progress, innovation & economic growth and is central to my books ‘The Enterprise Black Box Thinking’ & ‘The Entrepreneur White Ball Thinking’.

Why do we need a new ENTREPRENEURSHIP FORMULA?

Look at the UK statistics!

  • Why are the majority of New business's Sole traders with no employees?
  • Why do we have such ridiculous Business failures- or infant mortality rates Year 5? mortality rates Year 10? in the UK.

Here is just one piece of the jigsaw puzzle- our current obsession with robotic process's, systems, and the franchise phenomenon is eroding free thinking and our economical competitiveness for growth.Why? 

At the age of 25 as a relatively new business start-up, I had already read & listened to multiple business books and audio programs due to being brought up in a family in business. I was introduced to a book by a fellow young Scottish entrepreneur (whom later made his multi million pound fortune in Mobile Telephones). This book totally transformed my perception and thinking of business forever, and provided a solution to building a business which later enabled me to build a successful micro business (allowing me as a mother to put my young family first). 

That book was Michael Gerber's "The E-Myth Revisited”. Almost 20 years on this is still one of my No.2 Favourite books which I have recommended to countless business friends. For those of you unfamiliar with the E-Myth it simply promotes the benefits and logic behind the franchise culture and business's built on strong, methodical systems and operating systems.

Disappointingly though 20 years on it's success and like minded business philosophies have been taken quite literally. Tell me if I am wrong, we now have a culture of business obsessed with operating systems & rules. 8 out of 10 Call Centres or banks etc. are scripted, impersonal, many with systems for systems sake, rules over ride personal initiative and common sense.

Yes rules, systems and processes are essential to business but this is only 50% of what makes a successful & sustainable business & economy. The fact is that our Greatest Entrepreneurs & thinkers don't define the characteristics of the business analyst or bureaucrat:  

Apple- Steve Jobs/ Steve Wozniak -Innovation, Design, Engineering,Imagination.

Microsoft- Bill Gates- Technology, Ideas, Vision.

Dyson-James Dyson- IP, Patents, Innovation, Engineering.

Paypal/Tesla/ Solar City/SpaceX- Elon Musk- Vision, Engineering, Science.

They epitomise freedom of expression, thought & ideas, they are predominantly rebels and are all ultimately free thinkers.

  • Where are the creative thinkers, Designers & Innovators in your organisation?
  • What are you investing your time & resources in?
  • Why not Products & R&D? (MUST see Dyson/Dimbleby lecture ) is all your focus on Advertising & MARKETING?? http://www.bbc.co.uk/pressoffice/pressreleases/stories/2004/12_december/09/dyson.shtml)
  • Are you generating new ideas & models of enterprise? or are you bogged down in refining processes systems & rules?
  • Are you creating the next innovation & investing in IP or are you too focused on building a safe unimaginative business model i.e. franchise, service business. 
  • Are you building a team of skilled, free thinkers i.e. engineers, technicians, scientists? or a predominantly robotic workforce another Call centre culture.

I wrote ‘The Enterprise Black Box Thinking’ & ‘The Entrepreneur White Ball Thinking’ to promote the importance of Creativity, Creative Thinkers, Designers & Inventors. Interested in learning more? READ ON!

To Patent or Not to Patent?

INTELLECTUAL PROPERTY

Here we have our suggestions and turn on Intellectual property through our personal experience of I.P.Lawyers, Patents, Trademarks, Design Right and Copyright. We have a few unique suggestions as a small business that has had a crash course in I.P. and the various pitfalls of I.P. from; facing a lengthy & costly patenting process to obtain a patent and dealing with a trademark infringement challenge with one of the worlds biggest internet brands & succeeding.

Please consider the following question and statements:

Do you need your idea protected or not, and what are you prepared to gamble? Finances & Time?

No.1 Are you prepared to invest the time and resources to obtain a patent for your idea or product? If so you need a realistic financial plan and funds for a lengthy & costly legal process that realistically may take 4 to 5 years before you see a return on your investment. This does not guarantee a water tight patent that hasn't already been super ceded or become out of date before you get it to market. But with a good idea and patent you could potentially have a very lucrative & legally protected product long term.

Or

No.2 Alternatively with the same resources, finance, time and energy forget a patent & take the risk of being the first product & brand to market. Could you prototype, tool and manufacture the product and saturate the market before the competition catch on. And invest in building a brand synonymous to the product and identifiable to the consumer, start turning a profit and create something more powerful than a patent.

Before even looking at developing a product and considering a patent ask yourself?

What is your Long term goal?
To establish a business around a product? Manufacture?
Or License the product? Sell product/ concept? Build a range of products?


Do you have a Budget for the following?
Prototyping
IP; Intellectual property i.e. patents & protection of idea.
Business Plan, Manufacturing, Marketing
Total Budget?


Do you have a time scale?
Sampling
Final prototyping
Branding
IP: Trademark & Patent
Completion Date/ Co. Sale

Do you have experience in this market or business?
Do you have routes to market?
Contacts in manufacturing/retail?
Existing company/customer base?

How are you protecting your idea? 
Have you disclosed details of your product to any 3rd parties? 
Do you have a confidentiality agreement? 
Do you have an IP Lawyer?
Have you filed Design rights?
Have you filed for a Trademark?
Have you filed a Patent?

If you are looking at developing a textile product please feel free to contact us for details on our business consultancy rates and services. Why not see if we are the right match for your project?

www.designovation.co.uk

info@designovation.co.uk

Designovation-philosophy

Designovation; the process for bringing plans into reality!

  • Who replaced the word Hoover with a Dyson?
  • Where would Apple be without Steve Jobs or Steve Wozniak? Where would we be without our I-pads, I-phones etc.?
  • Where would Disney be without Walt Disney and his brother Roy and their team of Imagineers? What would our childhood memories be without Disney?
  • What will our children's future and our environment look like without more people like Elon Musk? Without SpaceX, TESLA, Solar City?

Where does enterprise, economic wealth & prosperity start i.e. The Industrial Revolution in Scotland in the mid-eighteenth century and the late nineteenth century, the IT explosion in California’s Silicon Valley in the 1970’s etc. Each of the above explosions began in cities filled with great Designers, Innovators & Creative thinkers that possessed something different from everyone else. Some say they had a dream, an innovation, inspiration- I call it something else!

My fascination for understanding entrepreneurs began over thirty years ago in my early teens observing and listening to my father and the many business owners I met through the family business in manufacturing and engineering. From my life long interest in entrepreneurs it brought me to one conclusion- there is an essential ingredient shared by great achievers in life and individuals who fulfil their potential. The same ingredient is responsible for the execution of solutions, progress, innovation & economic growth.

DESIGNOVATION?

I believe that our current challenges in our economy hinge on the absence of a word that describes this ingredient. I call it Designovation.

What is Designovation? I hear you say.

As children we were brought up to know the words dream, creation, innovation but never a word called designovation. Yet this is the word that truly describes the essential ingredient that differentiates the following individuals from everyone else on the planet from; Carnegie, Walton, Roddick, Dyson, Jobs, Gates, Disney, Kroc, Musk to Branson.

They each understood and practiced the following;

Dreaming; the formulation of an unpractical & unrealistic idea.

Imagination; forming ideas not present to the senses.

But more importantly even although the word did not exist they each practiced and embodied this word;

Designovation; the process for bringing plans into reality,

Are we encouraged to have both a Dream, an Imagination & a Designovation? 

Would you like to learn more? 

How would you like to create your Designovation?

Learn more about the Designovation Philosophy- 

Available from Amazon in both Paperback & Ebook

Also available on AppleBooks

Part One: The Entrepreneur; White Ball Thinking

How to dress for business DFMcKeever

Visual Communication

Many years ago I was invited as a young entrepreneur to attend the first entrepreneurial convention in the European Parliament in Brussels. One evening during a dinner for some of the British delegates I met a retired gentlemen who was a representative and volunteer for a leading British entrepreneur charity where we had an in depth conversation on the subject of image. He recalled for me his first job as a young apprentice in the 1940’s in journalism, where on arriving for his first day at work he was sent to the Editors office, on Bond Street. 

Principle One; Image matters.

I waited patiently for over an hour in the Editors reception, only to be instructed by the secretary that I was to spend the day standing on the corner of Bond Street, with one clear instruction “to people watch”, and not to return until the end of the day. 

At the end of the day I returned to the Editors office where the secretary told me to go home and return the next day. 

The next day I returned to his office as instructed and waited patiently. Finally the editor appeared in the reception instructing his secretary that he would be back in 30 minutes, at that the Editor turned and nodded and gestured for me to follow him. As he walked briskly downstairs and out onto Bond Street he asked:

'So George, what did you learn yesterday? ' 

Nervously, I answered 'There’s a lot of people on Bond Street.'

The editor took me to the corner of Bond Street and stepping backwards into the recess of a closed door way asked 'What do you see, George?'

Before you start any career in journalism the most valuable lesson I can teach you is this; 

'People can tell you a million things without uttering a single word, and if you want to learn one of the most valuable communication tools in life and master journalism, you must first learn how to read people. Many stories can be told by our appearance, clothing, grooming, posture, facial expressions; it communicates our personality, attitude, emotions, economical and social status, sophistication and success.''

He maintained that no matter what generation or culture you come from, whether you are standing on Bond Street in London, Time Square in New York. Even when standing in a room full of strangers or meeting someone for the first time before you open your mouth you have already told your story and firmly established that very important first impression rightly or wrongly

Principle Two; Be honest with your customer, what is your company really about?

Consumers today are exceptionally image savvy. And due to the volume of subliminal marketing and advertising that we are bombarded with daily we are all acutely aware if the image being painted for us is false or incongruent with your brand and marketing message.

Many successful companies like Pixar Studios & Innocents (Health drinks) thrive because they are totally transparent and genuine about their priorities as a company. They realised from day one that there was no place for dress codes or uniforms because their organisation is primarily about self expression and creativity and serve their customers by ensuring the integrity of their creativity in every aspect of their business. 

Other international companies i.e. Disney, McDonalds, Burger King, KFC, UPS etc realise that a uniform and dress code must be executed precisely and is essential to their brand identity, company success and profitability- because their role is to serve the customers needs before their needs of the employee.

Clothing and image can be a very emotive issue for many people, because primarily it is a major part of self expression and personal identity. Secondly many of our clothing choices are made emotionally rather than rationally. When being honest about your company culture you have to face up to one of the biggest arguments and challenge which I have always had; addressing the balance between personal freedom of self expression which I passionately believe in and the lack of common sense where a strict disciplined image is essential in the workplace. Customers today expect and demand leadership, confidence and assertiveness from a company and brand.

21st Century & Image

First and foremost individuals must accept even in the 21st century there are clearly defined careers where their primary function and role is to serve the customer. Personal image and identity are irrelevant where a disciplined image, uniform and dress code are both essential and necessary to communicate authority, confidence, respect and maintain order & safety i.e. Police, Fire Service, Military, Immigration, Legal profession, Aviation etc.

A typical example is the case of the 70’s Air stewardess’s, who had been issued with overtly feminine uniforms with no authoritative value. Passenger’s lives were put at risk as well meaning male passenger’s put the air stewardess’s off the plane during an emergency crash landing leaving no one qualified & trained to get passengers safely off the plane. 

A good professional image or uniform when executed correctly will convey authority and confidence it will also demand attention and respect in various roles of responsibility. Within these roles attention to details in dress code are essential the simplest bending of the rules can totally destroy the effectiveness of an otherwise very effective uniform.

If you would like to learn more about D.F.McKeever and her books please visit: 

Available in both E-book & Paperback AMAZON BOOKS 

jack-vettriagno-designovation

Are Colleges teaching graduates how to sustain an income & career in the Arts?

Since an early age I have always loved listening to great storytellers; especially authentic life stories. An interest that began listening to my Dad with his adventures as an entrepreneur selling his latest engineering invention’s. This continued into adulthood as a business person listening to the fascinating stories of self made entrepreneurs and professionals.

Memorable Meetings

One of my fondest memories came when I met two distinguished gentlemen in the Hilton Edinburgh one day. For what was supposed to be a brief business meeting- developed into the most insightful and positive three hour’s of my career in business. 

One of the many topics we spoke about that day from patents, trademarks to business systems and theories was the immense creative unrealised potential of our great Art Colleges in Scotland. With the ear of an ex-board member of one of Scotland’s leading Art Colleges I raised a question to Norman. Whether our Art Colleges were teaching graduates how to sustain an income and career in the Arts on graduating?

Unlike other Art & Design graduates I had an equal measure of commercial business skills that came from being born and bred into an entrepreneurial family. But what about all that creative talent exiting those Art College gates every year?

Truth is often stranger than Fiction!

Norman shared one brilliant story about the successful Scottish Artist Jack Vettriano.

On Leith Walk in the outskirts of Edinburgh is a small Barbers that Norman regularly visited for many years. Another customer that shared the same barbers was a poor dishevelled undiscovered artist called ‘Jack Vettriano’.

Norman recalled the regular banter and jokes in the barbers about Jack and his unpaid barbers tab and the barber continually commenting that he was promised one of his paintings in exchange for his bill.

Several months past and Norman noticed Jack’s absence and enquired to the barber about Jack, only to be told that he was now living somewhere in the Mediterranean.

Weeks and months passed and then one day as Norman sat in the barbers a new smartly dressed and transformed Jack Vettriano appeared in the barber’s doorway with the money for his unpaid barbers tab. With Norman recounting one of the most important things that Jack said;

”I am now a brand!”

And well the rest is history!

33 years on from graduating from Art College I ask the question. How many creative students graduate with the additional skills to sustain an income and career in their chosen field?

Thank you Norman & Gilbert 

branding-business-startup-design-dfmckeever

Why is your Brand & Trademark so important?

One of the biggest mistakes in business or in my industry product design is branding. No matter how wonderful a product idea or innovation you have your brand name & identity is crucial. This is one area where cash is often wasted and crucial mistakes made. It is essential that you obtain the correct expertise and advice. Especially when making what may seem like a simple decision like the choice of company name or logo design or even more importantly securing your URL's.

As a designer I have had years of experience in developing brands, logo's and filing trademarks. I've even had the pleasure of a trademark challenge from one of the worlds biggest brands over a brand my husband & I own which ends in the letters 'oogle'.

Here are just a few suggestions for the business start-up, new inventors or if you are looking to rebrand your existing business.

The ultimate word in in branding is being "congruent" from your company name, your logo, web design, to vehicle or uniform design. Everything must synchronize to tell the same story, one that appeals to your customer needs and wants.

COMPANY NAME

Make your name short, memorable and unique. Ensure it is available; does someone already have the trademark, registered company or URL's. Do you have your domains.com or.co.uk ?Avoid misspellings, negative connotations or conflicts with your major competitors. (see www.companieshouse.org.uk & www.ipo.gov.uk)

URL'S

Securing ownership of your domains is now as equally important as obtaining an available company name or title. We live in the technology age where your website is as important as your social media network profile.(see www.uk2.net)

 REGISTERED COMPANY NAME

If you plan to be a sole trader or partnership, still think ahead if you decide to become a limited company. Is the company name or brand owned by someone else? What will be the cost and loss to you and your customers down the line of lost brand continuity. And at worse re-branding; vehicles, signage, stationary, paper work, website etc.

TRADEMARKS/ LOGO MARK

Like your registered company name it is essential that you check for any conflicts with other companies, brands, competitors in relation to your logo mark, symbol to your choice of colour pantone & font.

MARKETING MEDIUMS

Your marketing mediums start and end with everything from; stationary, brochures, website, social networking pages to premises signage, interior design, staff uniforms, vehicle design to dress code. Your marketing mediums represent your visual company C.V, they are the visual communication of your company to your customer, supplier and competitors.    

Interested in learning more? Read on! Amazon or Apple Books

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