Kids-Children's-Product-Design

Designovation Philosophy Products!

https://youtu.be/7r9jVViJEXM

Above are just a few of the textile products sampled & produced ny Designovation.

'We first tested our Designovation®formula & philosophy with the development of our product the 'Totykids' travel system and my husbands innovation the 'Shoogle' children’s exer-gaming & fitness Product.' Denise

Within a 3 month period​ we completed the Shoogle's research, proof of principle, prototyping and I.P filing (trademark, design & patent rights). As our first product developed using our Designovation Philosophy it was nominated & exhibited for 4 months in the prestigious Glasgow Science Center, it has a granted patent, academic testing from the University of West of Scotland PLUS trademark (winning a trademark infringement challenge from one of the world’s biggest brands.)

https://youtu.be/yWYY4F3-a7w
How Important are Creative Thinkers to our Economy?

How Important are Creative Thinkers to our Economy?

Over the years I have avidly studied & researched entrepreneurs from attending their seminars, reading their books to talking to them face to face. Through my contradicting career in both business and design my research has concluded that the disappointing mortality rate for business start-ups in the UK beyond year one is based on the absence of one essential SECRET ingredient PLUS;

  • Understanding of how to Design & Engineer a sustainable business fit for the 21st Century. 
  • Knowledge of whether you have the characteristics of the Entrepreneur.

The ONE essential ingredient rarely discussed in business is the same essential ingredient which is responsible for creating solutions, progress, innovation & economic growth and is central to my books ‘The Enterprise Black Box Thinking’ & ‘The Entrepreneur White Ball Thinking’.

Why do we need a new ENTREPRENEURSHIP FORMULA?

Look at the UK statistics!

  • Why are the majority of New business's Sole traders with no employees?
  • Why do we have such ridiculous Business failures- or infant mortality rates Year 5? mortality rates Year 10? in the UK.

Here is just one piece of the jigsaw puzzle- our current obsession with robotic process's, systems, and the franchise phenomenon is eroding free thinking and our economical competitiveness for growth.Why? 

At the age of 25 as a relatively new business start-up, I had already read & listened to multiple business books and audio programs due to being brought up in a family in business. I was introduced to a book by a fellow young Scottish entrepreneur (whom later made his multi million pound fortune in Mobile Telephones). This book totally transformed my perception and thinking of business forever, and provided a solution to building a business which later enabled me to build a successful micro business (allowing me as a mother to put my young family first). 

That book was Michael Gerber's "The E-Myth Revisited”. Almost 20 years on this is still one of my No.2 Favourite books which I have recommended to countless business friends. For those of you unfamiliar with the E-Myth it simply promotes the benefits and logic behind the franchise culture and business's built on strong, methodical systems and operating systems.

Disappointingly though 20 years on it's success and like minded business philosophies have been taken quite literally. Tell me if I am wrong, we now have a culture of business obsessed with operating systems & rules. 8 out of 10 Call Centres or banks etc. are scripted, impersonal, many with systems for systems sake, rules over ride personal initiative and common sense.

Yes rules, systems and processes are essential to business but this is only 50% of what makes a successful & sustainable business & economy. The fact is that our Greatest Entrepreneurs & thinkers don't define the characteristics of the business analyst or bureaucrat:  

Apple- Steve Jobs/ Steve Wozniak -Innovation, Design, Engineering,Imagination.

Microsoft- Bill Gates- Technology, Ideas, Vision.

Dyson-James Dyson- IP, Patents, Innovation, Engineering.

Paypal/Tesla/ Solar City/SpaceX- Elon Musk- Vision, Engineering, Science.

They epitomise freedom of expression, thought & ideas, they are predominantly rebels and are all ultimately free thinkers.

  • Where are the creative thinkers, Designers & Innovators in your organisation?
  • What are you investing your time & resources in?
  • Why not Products & R&D? (MUST see Dyson/Dimbleby lecture ) is all your focus on Advertising & MARKETING?? http://www.bbc.co.uk/pressoffice/pressreleases/stories/2004/12_december/09/dyson.shtml)
  • Are you generating new ideas & models of enterprise? or are you bogged down in refining processes systems & rules?
  • Are you creating the next innovation & investing in IP or are you too focused on building a safe unimaginative business model i.e. franchise, service business. 
  • Are you building a team of skilled, free thinkers i.e. engineers, technicians, scientists? or a predominantly robotic workforce another Call centre culture.

I wrote ‘The Enterprise Black Box Thinking’ & ‘The Entrepreneur White Ball Thinking’ to promote the importance of Creativity, Creative Thinkers, Designers & Inventors. Interested in learning more? READ ON!

Designovation-philosophy

Designovation; the process for bringing plans into reality!

  • Who replaced the word Hoover with a Dyson?
  • Where would Apple be without Steve Jobs or Steve Wozniak? Where would we be without our I-pads, I-phones etc.?
  • Where would Disney be without Walt Disney and his brother Roy and their team of Imagineers? What would our childhood memories be without Disney?
  • What will our children's future and our environment look like without more people like Elon Musk? Without SpaceX, TESLA, Solar City?

Where does enterprise, economic wealth & prosperity start i.e. The Industrial Revolution in Scotland in the mid-eighteenth century and the late nineteenth century, the IT explosion in California’s Silicon Valley in the 1970’s etc. Each of the above explosions began in cities filled with great Designers, Innovators & Creative thinkers that possessed something different from everyone else. Some say they had a dream, an innovation, inspiration- I call it something else!

My fascination for understanding entrepreneurs began over thirty years ago in my early teens observing and listening to my father and the many business owners I met through the family business in manufacturing and engineering. From my life long interest in entrepreneurs it brought me to one conclusion- there is an essential ingredient shared by great achievers in life and individuals who fulfil their potential. The same ingredient is responsible for the execution of solutions, progress, innovation & economic growth.

DESIGNOVATION?

I believe that our current challenges in our economy hinge on the absence of a word that describes this ingredient. I call it Designovation.

What is Designovation? I hear you say.

As children we were brought up to know the words dream, creation, innovation but never a word called designovation. Yet this is the word that truly describes the essential ingredient that differentiates the following individuals from everyone else on the planet from; Carnegie, Walton, Roddick, Dyson, Jobs, Gates, Disney, Kroc, Musk to Branson.

They each understood and practiced the following;

Dreaming; the formulation of an unpractical & unrealistic idea.

Imagination; forming ideas not present to the senses.

But more importantly even although the word did not exist they each practiced and embodied this word;

Designovation; the process for bringing plans into reality,

Are we encouraged to have both a Dream, an Imagination & a Designovation? 

Would you like to learn more? 

How would you like to create your Designovation?

Learn more about the Designovation Philosophy- 

Available from Amazon in both Paperback & Ebook

Also available on AppleBooks

Part One: The Entrepreneur; White Ball Thinking

branding-business-startup-design-dfmckeever

Why is your Brand & Trademark so important?

One of the biggest mistakes in business or in my industry product design is branding. No matter how wonderful a product idea or innovation you have your brand name & identity is crucial. This is one area where cash is often wasted and crucial mistakes made. It is essential that you obtain the correct expertise and advice. Especially when making what may seem like a simple decision like the choice of company name or logo design or even more importantly securing your URL's.

As a designer I have had years of experience in developing brands, logo's and filing trademarks. I've even had the pleasure of a trademark challenge from one of the worlds biggest brands over a brand my husband & I own which ends in the letters 'oogle'.

Here are just a few suggestions for the business start-up, new inventors or if you are looking to rebrand your existing business.

The ultimate word in in branding is being "congruent" from your company name, your logo, web design, to vehicle or uniform design. Everything must synchronize to tell the same story, one that appeals to your customer needs and wants.

COMPANY NAME

Make your name short, memorable and unique. Ensure it is available; does someone already have the trademark, registered company or URL's. Do you have your domains.com or.co.uk ?Avoid misspellings, negative connotations or conflicts with your major competitors. (see www.companieshouse.org.uk & www.ipo.gov.uk)

URL'S

Securing ownership of your domains is now as equally important as obtaining an available company name or title. We live in the technology age where your website is as important as your social media network profile.(see www.uk2.net)

 REGISTERED COMPANY NAME

If you plan to be a sole trader or partnership, still think ahead if you decide to become a limited company. Is the company name or brand owned by someone else? What will be the cost and loss to you and your customers down the line of lost brand continuity. And at worse re-branding; vehicles, signage, stationary, paper work, website etc.

TRADEMARKS/ LOGO MARK

Like your registered company name it is essential that you check for any conflicts with other companies, brands, competitors in relation to your logo mark, symbol to your choice of colour pantone & font.

MARKETING MEDIUMS

Your marketing mediums start and end with everything from; stationary, brochures, website, social networking pages to premises signage, interior design, staff uniforms, vehicle design to dress code. Your marketing mediums represent your visual company C.V, they are the visual communication of your company to your customer, supplier and competitors.    

Interested in learning more? Read on! Amazon or Apple Books

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