What is Branding & why is it important?

anding or corporate identity is a key element to successful product design (in addition to its role in marketing for your business no matter how large or small). This will be the look or identity of your product or in the case of a business the image of your organisation from day one. It is your visual communication with your customers & the first thing your customer see ‘their first impression of you’.

To Patent or Not to Patent?

Here we have our suggestions and turn on Intellectual property through our personal experience of I.P.Lawyers, Patents, Trademarks, Design Right and Copyright. We have a few unique suggestions as a small business that has had a crash course in I.P. and the various pitfalls of I.P. from; facing a lengthy & costly patenting process to obtain a patent and dealing with a trademark infringement challenge with one of the worlds biggest internet brands & succeeding.

How to Dress for Business by D. F. McKeever Author

Visual Communication

Many years ago I was invited as a young entrepreneur to attend the first entrepreneurial convention in the European Parliament in Brussels. One evening during a dinner for some of the British delegates I met a retired gentlemen who was a representative and volunteer for a leading British entrepreneur charity where we had an in depth conversation on the subject of image. He recalled for me his first job as a young apprentice in the 1940’s in journalism, where on arriving for his first day at work he was sent to the Editors office, on Bond Street.

Are Colleges teaching graduates how to sustain an income & career in the Arts?

Since an early age I have always loved listening to great storytellers; especially authentic life stories. An interest that began listening to my Dad with his adventures as an entrepreneur selling his latest engineering invention’s. This continued into adulthood as a business person listening to the fascinating stories of self made entrepreneurs and professionals. Memorable

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