Blog List

  • Home

What is Designovation?

My fascination for understanding entrepreneurs began forty years ago in my early teens observing and listening to my father and the many business owners I met through the family business in manufacturing and engineering. My life long interest in entrepreneurs brought me to one conclusion- there is an essential ingredient shared by great achievers in life...

Discover a word more important than Dreaming and Imagination!

Who replaced the word Hoover with a Dyson? Where would Apple be without Steve Jobs or Steve Wozniak? Where would we be without our I-pads, I-phones etc.? Where would Disney be without Walt Disney and his brother Roy and their team of Imagineers? What would our childhood memories be without Disney? What will our children’s future and our environment look like without...

FREE Business Start-up Checklist!

STARTUP ESSENTIALS  Over the years I have noted a lack of genuine understanding to the challenges facing entrepreneurs in particular Women & Young entrepreneurs. There are very few public organisations that provide a sufficient standard of service that functions to the speed & pace of the real business world & genuinely understands the frustrations of...

The Leader; “The Creation of a definite plan & purpose.”

Annie made her way to the second door way where she was instantly greeted by a warm and friendly mature woman, in an unfamiliar uniform. The woman exuded a poised calmness and modesty and immediately introduced herself with a firm handshake and a wide smile as ‘Lauren’ the Parks manager.  “Hi Annie I am delighted to...

Human Resources; The leverage of others labour & skills.

Chapter 6: The Associates: “The leverage of others labour and skills.”  Annie began making her way round the internal walkway that encircled the concrete cavern passing the six square doorways with their black wooden frames. As she passed each doorway she read each separate inscription carved deep into the concrete in large Celtic script. I...

20 Lessons you WISH you’d been given before Starting a Business!

Over the years I have noted a lack of genuine understanding to the challenges facing Business Start-ups & aspiring Entrepreneurs in particular Women & Young entrepreneurs. There are very few public organizations that provide a sufficient standard of service that functions to the speed & pace of the real business world but more importantly many...

Why we need designers & innovators in business!

A Designer/Entrepreneurs perspective on Business Who replaced the word a ‘Hoover or vacuum cleaner’ with a ‘Dyson’? Where would Apple be without Steve Jobs, where would we be without our I-pads, I-phones etc.? Where would Disney be without Walt & his team of Imagineers, what would our childhood memories be without Disney? Why does enterprise, economic wealth...

No.1 Rule in Branding “Execution”

The No.1 failure in branding by most small business’s to large multinationals is their failure to fully execute their branding. In my years as a designer advising on branding & corporate identity many companies succeed in creating a great name, logo & brand identity but fail to maximize their investment. The Top 5 tips in...

Get your brand, name & logo design right first time !

The second biggest expense for any business start-up is marketing. This is where essential start-up cash is often wasted and crucial mistakes related to marketing are made. From your choice of company name, brand to logo design and securing your URL’s. Your marketing is your visual communication with the world of whom & what you...